Information We Collect
Our primary purpose in collecting personal information is to provide you with a safe, secure application which will assist you in managing various facets of your horse and equine operation. In order to do so, HCO must collect information to identify users. We only collect information about you that we consider necessary for achieving this purpose.
In general, you can browse the Site without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. If you choose to use our services, we may require you to provide contact and identity information, billing information, shipping information and other personal information as indicated on the forms throughout the Site. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use a particular service or feature.
Under some circumstances, users may require some additional information in order to authenticate you, including, but not limited to: your name, your address or email address. We may also use financial information, including credit card information, to verify the accuracy of your name, address, and other information, as well as to bill you for your use of our services.
We may use third party tracking-utility partners to automatically track certain information to increase security such as IP addresses, email addresses, and other information through log files.
If you establish a credit account with us to pay the fees we charge, we collect some additional information, such as a billing address, a credit card number and a credit card expiration date.
If you use HCO to store data, we will encrypt and store such information in an account and make the contents available only to those whom you authorize to view these files.
If you send us personal correspondence, such as emails, requests for demos or letters, we may collect information, such as name, email address and phone number, into a file specific to you.
Our Use of Your Information
We use your personal information to facilitate the services you request. We use your personal information in the file we maintain about you, and other information we obtain from your current and past activities on the Site to: resolve disputes; troubleshoot problems; collect fees owed; authenticate users, inform you about online and offline offers, products, services (if you wish to no longer receive these offers you may follow the unsubscribe instructions contained in each of the email communications you receive), and updates; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our User Agreement; and as otherwise described to you at the time of collection. We may compare and review your personal information for errors, omissions and for accuracy.
If you choose to use our service and pay with credit card, we use your address and billing information to bill you and provide associated support.
We post customer testimonials on our web site which may contain personally identifiable information. We do obtain the customer’s consent via email prior to posting the testimonial to post their name along with their testimonial. If you wish to request the removal of your testimonial, you may contact us at firstname.lastname@example.org.
Our Disclosure of Your Information
Legal Requests. HCO cooperates with law enforcement inquiries, as well as other third parties to enforce laws, such as: intellectual property rights, fraud and other rights, to help protect you and the HCO community from bad actors. Therefore, in response to a verified request by law enforcement or other government officials relating to a criminal investigation or alleged illegal activity, we can (and you authorize us to) disclose your name, city, state, telephone number, email address, UserID history, fraud complaints, usage history without a subpoena. Without limiting the above, in an effort to respect your privacy and our ability to keep the community free from bad actors, we will not otherwise disclose your personal information to law enforcement or other government officials without a subpoena, court order or substantially similar legal procedure, except when we believe in good faith that the disclosure of information is necessary to: prevent imminent physical harm or financial loss; or report suspected illegal activity. Further, we can (and you authorize us to) disclose your name, street address, city, state, zip code, country, phone number, email, and company name to HCO Service Providers under confidentiality agreement, as we in our sole discretion believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringement, piracy, or other unlawful activity.
If HCO is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
Control of Your Credentials
You are responsible for all actions taken with your Subscription ID, User ID and password, including fees charged to your account, and all actions taken with your account. Therefore we do not recommend that you disclose your HCO password to any third parties. If you lose control of your password, you may lose substantial control over your personal information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately change your password.
Accessing, Reviewing and Changing Your Personal Information
We offer you the ability to automatically review and change the information you submit to us by logging into the Site and entering in the new information yourself. Generally, we will not modify your personal information based on your request because it is difficult to authenticate your account manually. You can change your password, contact information, financial information, and user preferences by going to the subscription area. You must promptly update your personal information if it changes or is inaccurate. Changing your personal information will not impact any completed transactions.
Upon your request, we will deactivate your account, contact information, billing information, shipping information, and financial information from our active databases. To make this request, email email@example.com. Such information will be deactivated as soon as reasonably possible based on your account activity and in accordance with our deactivation policy and applicable law.
We will retain in our files some personal information, and past document transactions to prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigations, enforce our User Agreement and comply with legal requirements as is permitted by law. Therefore, you should not expect that all of your personal information will be completely removed from our databases in response to your requests. However, such personal information will be deactivated from member viewing and will only be available to select HCO personnel.
Other Information Collectors
From time-to-time, we may provide you the opportunity to participate in contests, sweepstakes or surveys on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code).
We use this information to notify contest winners and award prizes, to personalize the site (in the case of anonymous information collected in surveys), and to occasionally send participants an email newsletter.
We may use a third party service provider to conduct these surveys or contests; that company is prohibited from using our users’ personally identifiable information for any other purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and choice.
We implement procedural and technical safeguards to protect your personal information against loss or theft as well as unauthorized access and disclosure to protect your privacy, including encryption and Secure Socket Layers. We treat data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company. However, “perfect security” does not exist on the Internet. If you have any questions about security on our Web site, you can contact us at
HCO recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. This Site is not intended for children under the age of 13. HCO does not target its services or this Site to children under 13. HCO does not knowingly collect personally identifiable information from children under the age of 13.